James Lawrence is the definition of "Bad-Ass". In 2011, James broke the record for most half Ironmans in a year (22). Feeling like he left something on the table, he went after the record for most full Ironmans, which was 30. He broke that record in 2012. Again, feeling he left something in the tank, he decidded he was going to do 50 Ironmans in 50 states in 50 days. In 2015, he went after this record. After 50 gruelling days, he raced across the finishline accomplishing his goal. James is truly a shining example of grit and tenacity.

If you would like to speak to James, please check out his website: https://www.ironcowboy.com/

or check out his instagram: @ironcowboyjames