Moy Chambers, LifeVantage’s Senior Vice President of IT, joins us to share experience from his long history as a software professional in the MLM space. He talks to us about the dramatic changes in software in the recent past and the current landscape of IT solutions for direct sales companies. The biggest factor? APIs—tools that integrate applications (built by as many software companies as you choose to partner with), creating an integrated system that’s seamless for the user. Moy tells us about his approach and offers words of advice to startup network marketing companies.