From blind boxes to billion-dollar brands - Labubu is everywhere.
In This episode Demelza dives into the explosion of the mischievous little monster through Pop Mart. 
Is it TikTok's unboxing trend?
Celebrity endorsements?
The psychology of surprise? 
Take a look at how Labubu became the must-have collectible of 2025 and what brands can learn from this viral phenomenon.

From blind boxes to billion-dollar brands - Labubu is everywhere. In This episode Demelza dives into the explosion of the mischievous little monster through Pop Mart. Is it TikTok's unboxing trend? Celebrity endorsements? The psychology of surprise? Take a look at how Labubu became the must-have collectible of 2025 and what brands can learn from this viral phenomenon.

From blind boxes to billion-dollar brands - Labubu is everywhere.
In This episode Demelza dives into the explosion of the mischievous little monster through Pop Mart.&nbsp;
Is it TikTok's unboxing trend?
Celebrity endorsements?
The psychology of surprise?&nbsp;
Take a look at how Labubu became the must-have collectible of 2025 and what brands can learn from this viral phenomenon.&nbsp;

Episode 9 : Labubu Mania - The Rise Of The Monsters

Where pop culture and marketing meet!

Get up to date on what’s happening in the world of pop culture and how it’s impacting marketing trends and strategies. 
Plus, enjoy key takeaways you can use on your brand, biz or in your agency too.

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Marketing

Where pop culture and marketing meet! Get up to date on what’s happening in the world of pop culture and how it’s impacting marketing trends and strategies. Plus, enjoy key takeaways you can use on your brand, biz or in your agency too.

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Episode 9 : Labubu Mania - The Rise Of The Monsters

Episode 9 : Labubu Mania - The Rise Of The Monsters