Our guest for this episode is Matt Ingram who 3 years ago took a leap in deciding to establish his own honey company. From some old hives found on the farm, Matt has developed a fully-fledged business that seeks to challenge the bigger companies in their processes and message. Delving deeper into his work we discuss the importance of traceability with food products, the personal side to the brand, the production process and the Holt Hall Apiary vision. Matt is a bee and honey encyclopaedia so this episode is hugely educational and informative, and a must for anyone wanting to know more about how that sweet sweet nectar we all love is really made.