The Strong Coffee Drip

Episode 9 - Marketing Advice For New Grads!

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Summary

Brian, Duncan and Iain from Strong Coffee Marketing discuss a potential TikTok ban, Air Canada’s chatbot problem, TikTok prioritizing horizontal content, social media and website analytics, marketing skills you can pick up in your spare time, and we say goodbye to SirShanksAlot.


Takeaways

  • The Reddit IPO and the potential TikTok ban are significant recent headlines.
    • The Air Canada chatbot issue highlights the importance of understanding the risks associated with new technologies and the responsibility of businesses for the information provided by their chatbots.
      • TikTok's move towards horizontal videos may be an attempt to diversify content types and broaden its appeal.
        • YouTube offers the best social media analytics, particularly the percentage viewed metric.
          • The tech overview section in Google Analytics provides valuable insights into the devices, browsers, and platforms used by website visitors. YouTube Analytics and Google Analytics provide valuable insights into user behavior.
            • LinkedIn Analytics for ads offers detailed data on industries, job titles, and companies.
              • Using data with a purpose is essential for effective analysis.
              • Linking Google Search Console to Analytics provides a comprehensive view of organic keywords.
                • New marketing grads should focus on developing sales skills, harnessing AI, and understanding automation.
                  • Explaining marketing concepts simply is crucial for building client trust.
                    • Practical skills and experience are highly valued in the marketing industry.
                      • The journey of SirShanksalot.com highlights the transferability of skills from personal projects to professional careers.


                        • ☕️ The Agenda:


                        01:40 Big Headlines: Reddit IPO

                        03:44 Big Headlines: TikTok Ban

                        05:41 This or That: Air Canada Chatbot vs. TikTok Horizontal Videos

                        07:34 Discussion: Air Canada Chatbot

                        13:30 Discussion: TikTok Horizontal Videos

                        19:32 YouTube Analytics and Google Analytics

                        20:26 LinkedIn Analytics for Ads

                        22:14 Using Data to Understand User Behavior

                        23:47 Google Search Console and Organic Keywords

                        25:08 Using Analytics with a Purpose

                        26:08 Linking Google Search Console to Analytics

                        28:29 Skills for New Marketing Grads

                        30:25 Sales Skills for Marketers

                        32:39 Harnessing AI and Automation

                        36:28 Explaining Marketing Concepts Simply

                        37:10 The Importance of Practical Skills

                        38:07 The Journey of SirShanksalot.com


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                        The Strong Coffee DripBy Strong Coffee Marketing