Empowerment can mean a lot of things.  “Consumer Empowerment” is something that should be of great interest to all of us.

Utilizing personal Data is a way to empower yourself as a consumer.

From a marketing strategy standpoint, Data Security and Consumer Consent are two key issues facing all Businesses that have customers . . . well, I guess that means all businesses.

A recent HBR Article concluded: “To maintain compliance — as well as consumer trust — companies must invest in automation and analytics tools that safeguard customer privacy.” 

Businesses must focus on the legal side of data protection and consumer consent, as well as the reputational risk that can occur if consumers lose trust.

Both sides of the discussion are covered in this week’s Harbourtime Strategy Talks Podcast.  Jon Davis from BIGtoken shows us how the consumer can become empowered . . .

but also discusses how this same process can help companies and marketers create more targeted approaches to their customers.