On the next Behind the Pages podcast, host Keith Miller and his guest help you master some insanely easy — but hidden — aspects of listing your company on Google.

Keith spends time with Paul Counts, who runs digital marketing firm MarketingCounts.com and hosts a podcast of the same name.

Counts shares details on how simple fixes to your Google profile can help your business achieve a higher profile in searches — like merely ensuring that your address is identical everywhere you have it posted on the web. He relates the importance of having a Google “short name” and demonstrates how that name can help you garner customer reviews easily.