Michael O’brien was a long time sales and marketing executive in the life sciences business. Where he held Sr. level positions and was a catalyst for growth and change while leading one of the fastest growing divisions of the company. Not unlike many of us he burdened by much of the same stress that you and your team feel every day. There were many days when he just wanted to survive. But while trying to release some of that stress at National Sales Meeting in AZ, he went for a bike ride and on On July 11 2001 his life changed. He was struck head on in a serious cycling accident which changed his life forever. Where he held several life threatening and structural injuries, he had time to reflect. He calls that day The Last Bad Day