Welcome to Strange Currencies, a podcast where Sean Ryan, Co-Founder of Rotary Digital, sits down with people he admires to discuss the challenges of building a brand. In Episode 9 Part 1, Ryan Coulter, the James Brand, joins to discuss how his experiences at Burton and Nike influenced how he runs his EDC accessories brand. ‘Modern Minimal Everyday Carry’ has become not just a phrase but a mission. Also, he advocates for an entrepreneur to have a varied number of experiences in the corporate world to learn different models to running a brand and creating a brand mission.