Personal Brand.
This might one of the silliest and most pointless phrases in modern marketing. It means almost nothing beyond "things about myself" and it's questionable if committing to the idea has helped anyone market or sell anything. In this episode, I talk with copywriter Jo Watson CMgr MCMI (the extra letters are important) about why personal brand is mostly irrelevant and how to better approach the challenge of marketing oneself to the world.
Jo Watson on LinkedIn: https://www.linkedin.com/in/jo-watson-agoodwriteup/
Jo's website: https://agoodwriteup.com/