Summary

In this episode of 'So I Fired My CMO', Duncan Potter explores the essential role of public relations (PR) in building brand credibility and reaching new audiences. He demystifies PR by defining its purpose, explaining how it works, and discussing its integration with marketing. The conversation covers the importance of earned media, effective PR strategies, and how to measure PR success, emphasizing that PR is a long-term investment that can significantly impact business outcomes.

Takeaways

• Public relations is the strategic management of your brand's reputation.
• PR is about building visibility, thought leadership, and trust over time.
• Earned media is more trusted than paid ads by 81% of people.
• PR can take many forms, including media features and expert quotes.
• Building third-party credibility is crucial for brand trust.
• Effective PR requires understanding journalists' needs and crafting relevant pitches.
• Thought leadership positions your team as credible voices in the industry.
• Measuring PR success involves tracking media impressions and sentiment analysis.
• PR is a long-term play that supports various business functions.
• Public relations helps tell the right story at the right time.