Matt and Jonny review their 5 leadership principles from lessons learnt from a 20+ year consultancy of over 1,000 clients. These include operational rigor, commercial alignment, and the power of a coaching culture in business leadership. They discuss how leaders can maintain discipline and effectiveness amidst the monotony of routine tasks, while also fostering a strong coaching culture that nurtures growth, and explore how aligning key functions across sales, marketing, HR, and finance can drive success.