How many times a day does a marketing company come to your business, email, or call you to tell you about how much Return on Investment (ROI) you would get if you just spent money with them? I average around 15 per day. Just to be clear, there is nothing wrong with it. I don't know if they can get you a "240% Return on Your Investment" or if they are full of it. Maybe they can. 

Here's the deal, I want you to look at the bigger ROI. The one that builds your business and grows your brand within the brand. You have limited resources. You only have so much TIME, MONEY, and EFFORT. Spend it wisely. 

What would the CEO or President of your franchise say about your business? Would he be wowed or would he even remember you? 

ROI is your entire investment. 

How are you investing your time each day?

How are you spending your efforts each day?

How are you spending your money?

Are you growing your brand or are you spending to maintain? **Here's a hint** You aren't maintaining...you are failing slower.

Look at your entire spend when you look at ROI. That includes how you spend your time, money and effort at home. If you "have to spend more time at work than at home" because you can't have the standard of living if you take time to enjoy being with your family, you are DOING IT WRONG! 

Franchising is great when it is done right. Take the time to review your ROI.