Clare and Ben discuss the four essential steps teams should take before committing to a PIM implementation or e-commerce re-platform, focusing on product data readiness.

They share practical insights on why so many projects run late and over budget, and how proper preparation around product data almost always costs less than fixing problems after go-live.

Keywords: product data, e-commerce, PIM implementation, data audit, data dictionary, data migration, channel mapping, data enrichment, ROI, digital transformation

Key topics:

• Auditing where your product data currently lives

• Mapping output channels before building your data model

• Defining what "good" data looks like with a data dictionary

• Filling data gaps before go-live — not after

• Why a PIM won't fix your data for you

Chapters:

00:00 Investing in product data: the challenge

02:49 Step 1 — Audit where your data lives

04:28 Step 2 — Map your output channels

06:57 Step 3 — Define what good data looks like

10:19 Step 4 — Fill the gaps before go-live

12:04 Listener challenge & close

Resources

Product Data Weekly Newsletter - https://productdataweekly.com