<p>Professor of Marketing and Consumer Research Pauline MacLaran, of the School of Business and Management, discusses the careful brand cultivation of the Royal Family, including the fine balance between their accessibility and mystique, their representation in popular culture such as the hit Netflix series The Crown, and the precarious position of the royal brand’s future. </p>

Professor of Marketing and Consumer Research Pauline MacLaran, of the School of Business and Management, discusses the careful brand cultivation of the Royal Family, including the fine balance between their accessibility and mystique, their representation in popular culture such as the hit Netflix series The Crown, and the precarious position of the royal brand’s future.

<p>Professor of Marketing and Consumer Research Pauline MacLaran, of the School of Business and Management, discusses the careful brand cultivation of the Royal Family, including the fine balance between their accessibility and mystique, their representation in popular culture such as the hit Netflix series The Crown, and the precarious position of the royal brand’s future.&nbsp;</p>

Episode 9 - The Crown and the Royal Brand - Professor Pauline MacLaran

Royal Holloway, University of London invites you to join us as we untangle topics ranging from monsters to music and Brexit to Roman dinner parties. Our experts dispel myths and tell us what’s exciting them in this research podcast for the general listener. Grab a cup of tea and settle in.

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Episode 9 - The Crown and the Royal Brand - Professor Pauline MacLaran

Episode 9 - The Crown and the Royal Brand - Professor Pauline MacLaran