Getting into the beauty industry was the result of being in the right place at the right time for Liam Ben-David; but building a multi-million dollar parent company with several hair tool brands under its fold was no act of luck. Ben-David is the founder, president and CEO of Sutra Beauty and the iBeauty Brands corporation. What makes the LA-based Sutra Beauty so special is its innovative, game-changing infrared hairstyling tools for stylists and consumers alike. Liam has been using his sales and product-development savvy to bring to market one-of-a-kind tools for Sutra Beauty for over a decade. He's learned what works along the way, and when to bring in the right team members to consult in order to continuously grow his business—even in a pandemic. A four-year veteran of the Israeli Air Force, Liam credits his service time for his unmatched work ethic, his propensity for leadership and his ability to embrace change and be a disruptor in a highly volatile industry. But how did this former Israeli Air Force soldier get into the industry and how did he form a successful company with investors? This is one entrepreneur's story you don't want to miss!

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