From our video last week, we know the importance of identifying the value of a lead. But do you know the LIFETIME value of a client?   

This week we work through why knowing your clients' average lifetime is important and how that can fundamentally shape your marketing efforts.  

This not only helps in your promotion but also with gauging where you are as a business. It will help you seek out those customers who better align with your goals and values.  

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

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