"It became really clear what we could do and do well with the resources that we had, and those were limited resources. And I never stopped talking about what we could do with more."

--Jessica Onick

The dirty word on this episode of the podcast is "prioritization." Host, Tara McDonagh has invited Jessica Onick, Senior Director of Internal and External Communications at GitHub to share how prioritizing and setting boundaries ended up doubling the size of her team in just over a year.

In this episode of the Communications Business Advisor Podcast, Tara and Jesscia talk about:

• Jessica's experience losing staff and being required to prioritize
• How to go about the prioritization process and be intentional, NOT ruthless
• The art of telling others, "No, it's not a priority"
• Determining where you're really needed to do it all, where to guide, and where to empower self-service
• Using up-front prioritization as a framework for the day-to-day
• Growing your team and budget as a result of the prioritization process

Links & Resources:

Jessica Onick on LinkedIn –– www.linkedin.com/in/jessicaonick

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