Dave Rogers & Steve Shaw expose the challenges of manufacturer warranty/prepaid maintenance—why it leads to retention issues, post-warranty defection, and lost revenue.

Key insights:

· Overcoming warranty limitations & loyalty risks

· Winning prepaid language to affirm the customer's smart dealership buy

· Why adding ONE extra item beyond OEM plans boosts loyalty & gross profit

· Advisors: You're dealership-level, not manufacturer—loyalty goes to who signs the check!

Essential for Service Managers, Advisors, Fixed Ops Directors, Dealer Principals fighting aftermarket bleed.

Listen now to protect your service lane!