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Welcome to another insightful episode of our AI Unscripted series, where we explore the dynamic world of artificial intelligence (AI). In this episode, we delve into the critical topic of trust in AI, focusing on its legal and regulatory aspects, particularly within the European context. 

Key topics include: 

• Understanding the AI Act: Loïc provides an overview of the AI Act, a significant piece of European legislation aimed at securing the safety and trustworthiness of AI products. He explains how the Act categorises AI applications based on risk levels and the implications for businesses. 1:36 
• Risk classification and compliance: Wim discusses the practical aspects of complying with the AI Act, emphasising the importance of risk classification and proportionality. He highlights the need for transparency and the challenges of applying these requirements in real-world scenarios. 6:12 
• Impact on businesses: The conversation touches on how the AI Act affects various stakeholders, from large enterprises to SMEs. Loïc explains the roles and responsibilities of providers, deployers and other actors in the AI value chain, stressing the importance of accountability and security. 8:56 
• Global perspective: The episode also explores how other regions, particularly the US, are approaching AI regulation. The discussion includes the potential competitive advantages for European companies adhering to these standards and the broader implications for global AI governance. 19:55 
• Future of AI regulation: Looking ahead, the speakers discuss the evolving nature of AI technology and the need for flexible regulatory frameworks. They emphasise the importance of ongoing engagement with regulators and the potential for innovation within the bounds of the AI Act. 26:25 

Join us as we navigate the complexities of AI regulation and its impact on trust, innovation and the future of artificial intelligence. 

Join us and listen to all episodes on www.pwc.be/aiunscripted