Localizing a video game is no small task, and it requires you to compromise, prioritize, maintain a clear direction, and collaborate with the myriad of disciplines involved in creating a game, says this week’s guest, Ulises Uno, Content and Localization Manager at etermax. In this episode of Open World, get the inside scoop on Etermax and the expansion of their mobile trivia games to Latin American markets from Ulises, along with some great industry tips and the concept behind his “meme museum”.

For more information on Ulises' Meme museum, check out the Museo Electrónico del Meme Extraordinario at https://www.meeeme.org/ and on Instagram https://www.instagram.com/meeememuseu....

Check out the catalog of pettable and non-pettable dogs in video games here: https://twitter.com/CanYouPetTheDog

Guest:

Ulises Uno is a Content and Localization Manager at etermax, headquartered in Buenos Aires, Argentina. Ulises and his company have worked on developing and publishing worldwide social games in up to 30 languages. His educational background is in social sciences and translation, and he made his way into the localization industry first as a video game translator and copywriter. He now leads a team of language specialists, user experience writers and content writers, guiding them towards a product-centric mindset.