Today I will talk about why clients pay you & what they don't care about and it may surprise you!

Here are some highlights from today's episode;

03:06 Client's don't care

05:16 Solve problems or fulfil on a desire, this is what create money

06:18 Chasing the Feeling

08:15 You don't get paid to be a specialist, you get paid to solve a problem or fulfil on a desire

08:48 The challenge is to find what is most valuable

09:53 Every client has a different definition of value

10:47 You want to find the most valuable problem to charge the most, and costs the least

12:33 Potentially we are setting up to loose... we just become a commodity

13:02 Customers just look at the pieces, product and processes... we need to uncover the value of what the client wants

If you haven't already you can go & like Builders Torque's Facebook page or you can also catch replays on my business page - Designher Builder.