Flying solo on this episode, Fiona explores the importance of building, and nurturing, a mailing list, in the run up to launch, but also at any stage of your business journey.  You need to nurture a warm audience to sell to and support you.

In this episode Fiona talks through:

• Why list building is so important for every business.

• How you can get started with building your list from creating a lead magnet to sharing your sign up form.

• Why nurturing and delivering consistent value to your mailing list is a key to longevity of your audience relationships beyond social media.