In this episode we talk about:

- Melissa’s approach to product strategy

- Setting good strategic goals for our product and user experiences

- The difference between shipping features and shipping GOOD features

- How to do user research to actually drive innovation

- Case study examples from Melissa on how she used user research to increase user acquisition

- Using product and UX goals to tie up into larger company vision and strategy

Free product strategy blueprint: https://www.aureliuslab.com/blueprint

Free product strategy mini-course: https://www.aureliuslab.com/free-product-strategy-mini-course

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