I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks.

Over that time, the business climate and the podcast have evolved but my podcast has always had a core purpose. Meet interesting people, ask questions, and learn something.

Currently, I interview experts who have an interesting take on sales or marketing. To help them provide more value to our listeners, I ask them 5 questions in a 20-minute interview format.

What is the perceived problem (your customers have)?

What is the REAL problem (your customers have)?

What is your solution?

What are the steps (Customers need to take)?

What is the Outcome (a success story)?

Could you answer those questions for your business? I am certain that your marketing and sales success could depend on it!

You can reverse engineer the marketing process by asking yourself these five questions I ask my expert guests:

“Don't make assumptions. Find the courage to ask questions and to express what you really want. Communicate with others as clearly as you can to avoid misunderstandings, sadness and drama. With just this one agreement, you can completely transform your life.”

– Don Miguel Ruiz

In this episode, we will ask those questions and show you how your marketing could create greater ROI.

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