I'm sure you have heard of Kryptek camo but have you heard the back story of how it came to be? We are joined by Co-Founder & CEO Butch Whiting, and VP of Operations Justin Sparks to hear the amazing story that started as a day dream in Iraq & turned into the only of it's kind in tactical hunting camo gear. Butch shares the process of the military testing that was done on Kryptek camp to the tune of $10 million, how the wet printing process works to make it truly camouflage and why battlefield to backcountry is the absolute fiber of their brand. They also talk about being featured in video games and movies and all the other brands they have created in the lifestyle and fishing worlds. We also talk about their passion for hunting and the importance of spending time with their friends and family in the outdoors. We even have a beard smell-off and Butch gives Brandon a native name. This one is full of good stories and a lot of laughs!