Feeling charged up and ready to keep resolutions in 2022? If you’re anything like us, service sits at the top of that list. And when it comes to your credit union, the importance of member service in today’s changing world simply cannot be overstated. 

I got to sit down with Cheryl Purrington, Senior VP of Sales and Service at ACFCU for some of her fantastic perspective around this vital subject—this week on CRMNEXT’s Banking on Experience. 

Topics we covered include: 

• Why Cheryl is passionate about member servicing
• Some of the biggest challenges CUs face in this area
• Fresh inspiration: stories that fuel Cheryl’s commitment to great member service
• A peek into ACFCU’s new “Be Nice” Campaign
• How to bridge servicing and growth to hit goals 
• The power of being proactive vs. reactive 
• And more 

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