Summary: Dive into recent Amazon Ads updates including the revamped budgets tab, a new sponsored ads report, the multi-country sponsored ads campaign manager, and the futuristic virtual product placements. Stay informed about how these features can change the advertising landscape on Amazon.

Description:

Hello, folks, and a warm welcome from Amazon Ads Raw on this beautiful Monday, 18th of September. I'm here to unpack the fresh Amazon Ads updates that came in over the weekend and the preceding days. Let's get started:

1. Budgets Tab Update - Many of you might have noticed this, albeit it's still in beta. Located on the left pane within the campaigns sponsored ad menu, it has fresh metrics to offer. Metrics such as average time in budget, estimated missed sales, and estimated missed impressions now help streamline your budgeting strategies. The added widget provides a comprehensive summary of campaigns running out of budget, further aiding your decision-making process.
2. Reporting Enhancement - The sponsored ads report has a new addition. Still, in its infancy, this new report under sponsored products now offers both daily and hourly time units. This addition complements Amazon's Stream feature, which also provides hourly data.
3. Multi-country Sponsored Ads Campaign Manager - For those selling across borders, this is a game-changer. Advertisers running sponsored ad campaigns in multiple countries can now manage them all under a single account ad page. This new functionality promises efficiency, accuracy, and easy currency conversions.
4. Virtual Product Placements (VPP) - This futuristic feature is Amazon's step into digital post-shot video editing. Brands can now place their products within video content digitally, post-production. The VPP allows product placements to be changed based on geography or target audience. While I have my reservations about the potential saturation of ads in video content, it's undoubtedly a groundbreaking feature to look out for.

Amazon is ceaselessly innovating, and these updates are a testament to their commitment. For those keen on maximizing their advertising efficiency on the platform, these tools could very well be game-changers.

Thank you for joining me today on Amazon Ads Raw. Stay sharp, and I'll catch up with you tomorrow. Cheers!

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