The construction industry is responsible for more than a third of the world's waste — but what if we saw that waste as a resource, not a problem? In this episode of The Responsible Edge, Brogan Macdonald (UK Green Building Council) offers a bold vision for a regenerative built environment — one where waste is minimised, materials are given new life, and the industry moves beyond ticking sustainability boxes.

In conversation with Charlie Martin, Brogan challenges conventional thinking about how we design, build, and measure value in construction. If we don't radically shift our mindset now, she warns, the industry's environmental impacts will only deepen.

🛠️ Topics covered:

- Why traditional construction is inherently wasteful

- The future of circularity and regenerative design

- How policy and investment must evolve

- Why material reuse is essential — and urgent

If you care about sustainability, architecture, or the future of our cities, this is a conversation you won't want to miss.

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#Construction #Sustainability #RegenerativeDesign #CircularEconomy #TheResponsibleEdge