Lifting the lid on the pro's and con's of remaining paid up front, pricing an upgrade, and how to target an app's niche set of customers.

Dave Wood is commencing work on creating version 2.0 of his video mxing app, GoVJ. With nearly 2 years of ideas and feature requests to consider, there's a lot to unpack.

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• Music by Broke For Free
• Attribution 3.0 United States (CC BY 3.0 US)