The HyperFast Agent Podcast

Episode #92 Focus on Learning with Ryan Serhant

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During Episode 92 of The HyperFast Agent Podcast, hosts Dan Lesniak and Keri Shull speak with Ryan Serhant, a billion-dollar agent, author, and the star of Million Dollar Listing: New York. Ryan answers questions from audience members at The HyperFast Sales Summit about what to do when you’re a brand new agent, how to manage an effective team, what inspires him, and more. 

Episode Highlights: 

  • What's Ryan’s biggest piece of advice for a real estate agent starting out?
  • If you're a brand new real estate agent starting out don't do it by yourself. Work on a team.
  • Agents get in thinking they're going to make a lot of money and they quit in the first year because it’s hard.
  • Treat those first 2-3 years as if you are in graduate school. 
  • Focus on learning and absorbing as much information as possible.
  • Ryan is a very strong believer in taking improv classes.
  • His ability to sell comes from his ability to talk to strangers.
  • Taking improv classes will change the way you talk to people.
  • Was there a moment when he realized exponential growth was right there?
  • Ryan says there was no “A ha!” moment for him. When he got the team up to ten people he knew something was happening.
  • If you want to get to a higher price point, bring someone on.
  • Keri says that bringing more people on doesn’t necessarily mean more problems, but new problems.
  • Grow for the right reason.
  • Procrastinators are busy getting nothing done.
  • Ryan discusses the balance between being a disciplinarian and leading by example.
  • His reputation is his brand.
  • His strategy for managing people is to hire good people. Hire agents that take initiative.
  • As long as he trains people the way he wants, then he doesn't have to explain it twice. He has to set expectations and be a clean and honest communicator from the get-go.
  • The first new agent he brought on was someone to do rentals.
  • What is his opinion on the importance of marketing automation and how much time that's saving him? 
  • A lot of the business they do isn't cold lead business. They do a good amount of marketing automation. They do a lot of manual marketing to people as well.
  • Ryan is inspired by the real estate community.
  • He talks about how being a realtor is a crazy job.
  • Agents wake up every day to deal with other people's emotions and they do it for free.
  • People should give realtors a little more credit.
  • Anything that could go wrong, tell them from the beginning.
  • An audience member asks how Ryan managed to shut down Times Square for an hour when he proposed to his wife.
  • Ryan tells the story of planning his epic marriage proposal.
  • Ryan did not have a mentor starting out but wishes he had. 

    • 3 Key Points:

    1.   In your first few years of real estate, focus on learning and absorbing as much information as you can. 
  •   Realtors work for free until multiple other people make the same decision that is majorly financial.
  •   Communicate and set expectations from the beginning with everyone, including long-term friends.

    • Resources Mentioned:

    • Learn more about Hyperfast Academy; HyperFast Inner Circle 
  • Dan Lesniak bio, Facebook, Twitter
  • Keri Shull: Linkedin, Facebook, Instagram 
  • Ryan Serhant YouTube, vlog, Instagram, Facebook, LinkedIn, Twitter
  • Community SMS tool
  • Special discount for HyperFast Summit attendees
  • Ryan’s epic marriage proposal video

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    The HyperFast Agent PodcastBy The HyperFast Agent
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