Today on Subscribing to Wellness we are Joined by 4th and Heart CEO, Max Dichter. Ghee is a filtered butter reduction, and a staple ingredient in traditional Indian cooking. It has a higher smoke point – which makes it great for cooking – is full of healthy fats like CLA, and boasts a nutty, delicious flavor. 4th and Heart is working to bring Ghee to the mainstream and is the category leader with innovating on flavor and form factor.  

We talk to Max about their new ghee sticks and innovating on form, driving growth in the category, and much more.