Playbook For Amazon

Episode 92: Unlock Your Amazon Potential: Embrace the Power of Amazon’s Tools at Every Stage of Your Journey

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Maximizing Amazon’s Tools for Your Brand

Amazon has become a crucial avenue for businesses to reach a wider audience and drive sales. Whether you’re an experienced seller or just starting out, it’s essential to understand and leverage the various tools and features that Amazon offers.

Amazon’s Brand Registry provides sellers with a range of tools tailored to enhance brand visibility, engagement, and performance on the platform. Let’s explore some of these tools:

Brand Registry-Specific Tools:
  • Brand Dashboard: This includes the customer review dashboard, where you can respond to reviews of three stars or below, and brand analytics, which provides valuable data about your brand’s performance on Amazon.
  • Customer Engagements: This feature, which is not available to everyone, allows you to send emails within Amazon to drive sales.
  • Amazon Storefront: This is a brand-specific tool that provides a landing spot for your brand on Amazon.
  • Amazon Posts: This feature, is Amazon’s version of Instagram, it allows you to post on your storefront while also pushing the content in different placements throughout Amazon.
  • Advertising Tools: These include sponsored brand ads, sponsored display ads, and Amazon attribution, which tracks the success of your external marketing efforts.
  • Listing Tools: These include A+ content, Premium A+ Content, brand story, and video on the listing, all of which can enhance your conversion rates.
  • Brand Support: This includes two levels of support for brand-registered sellers – seller support and brand support. The latter can be accessed at brand services.amazon.com and can be used to report IP issues.
    • Amazon Promotions:
    • Lightning Deals: These 12-hour opportunities can feature your product on Amazon’s deals page.
    • Best Deals: Formerly known as seven-day deals, these are located in the deal section under advertising with Lightning Deals. They run for 7 days on the Amazon deals page.
    • Coupon Clippings: This promotional type can help your product stand out in the search results by offering a dollar-off amount or percentage-off amount.
    • Subscribe and Save Coupons: These are designed to encourage customers to subscribe to your product.
    • Prime Exclusive Discounts: These are great for events like Prime Day, Black Friday, and Cyber Monday.
    • Promotional Codes: These promotions are best used for external efforts where you can provide a private promo code that only certain customers have.

      • Remember, no matter how long you’ve been selling on Amazon, it’s crucial not to overlook these tools that Amazon provides. If you have any questions about how to best use these strategies for your brand, don’t hesitate to reach out to your coach or support team.


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      Playbook For AmazonBy Jeff Lieber
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