If you find yourself slugging it out with the competition, here are 5 powerful steps to win the deal.

1. Engage in effective discovery- around strategic objectives and business priorities

2. Us!  How do we deliver a different experience?  

3. Show them the money!  Can you show the ROI?  

4. Get deeper into the decision making process!  

5. Talk about the post-sale experience.  

Take a listen and share your thoughts.  What would you add?