On this episode presented by Busey Bank, I'm joined by Adam Tilford, co-founder of Session Taco and the business mind behind concepts like Milagro Modern Mexican and the brand-new Lapez Mod Mex, started out studying physical therapy before realizing… he hated touching people. After a quick detour in real estate, he joined forces with his brother and chef, Jason, and took a $20,000 leap into the restaurant world. That leap turned into a mini-empire—with seven restaurants, a solid wholesale tortilla chip business, and a cult following across St. Louis and Kansas City.

 

In this episode, Adam pulls back the curtain on what it’s really like to build—and rebrand—a restaurant group, how a lawsuit forced a bold pivot, what he loves about hospitality, and the key metrics he actually cares about as a business leader. We’ll talk growth, leadership, chip sales, and fire rebuilds. Let’s roll…

#tacos #stlouis #disaster #covid #insurance #brothers