Get a pen and take good notes as my guest, Maleeka Hollaway, and I talk about: the problem with ‘ego marketing,’ what makes this era PR 2.0, how publicists help people turn publicity into profits, how to measure the return on your PR investment (tip: there’s more to it than money), the #1 form of advertising (hint: influencers bank on it), what to do BEFORE you write your book, the wrong way to build multiple income streams, plus a whole lot more.

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