Sign up to save your podcasts
Or
Share Episode 93: How To Get Tough Nuts
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 93: How To Get Tough Nuts
⏰ Early Bird Deadline: 06 February
Yes, it’s real. Yes, it’s this Friday.
All key dates and entry details are live on our site.
Best of luck to everyone entering, and thank you for backing work that genuinely changes careers and lives through our Talent & Diversity Fund. Not just shiny trophies. Actual impact.
👉 https://thecreativefloor.com/awards
🗳️ New for 2026: Public Vote categories
Anyone can judge. Literally anyone with WiFi and an opinion.
The big question: does our award-winning jury know better than the internet?
Bold of us to ask. Let’s find out. 📩 [email protected]
🔍 Looking for work?
We’ll shout about you. Loudly.
LinkedIn. Portfolio. Even a voice note ad if you’re feeling chaotic.
🆓 Completely free. 📩 [email protected]
📢 Hiring or promoting something genuinely useful?
Open roles. Services. Opportunities.
No spam energy. Same inbox. 📩 [email protected]
📘 Agency Tales. The book.
100% of profits go straight into our Talent & Diversity Fund.
👉 https://awards.thecreativefloor.com/agency-tales
🎙️ This episode
This week, we’re heading to Dubai (because apparently everyone else is) to unpack one of the most talked-about healthcare campaigns of the past year.
We sit down with Alok Gadkar, Co-Founder, CEO and Chief Creative Officer of Tuesday, alongside Shamrock Nevis, Senior Creative Director, to break down their bold Harley-Davidson collaboration tackling testicular and prostate cancer awareness in the UAE.
Yes. Really. 🏍️🎶
They brought together a group of real Harley riders to form the Tough Nuts Choir, creating a film that somehow balances comedy with cultural sensitivity in one of the region’s most conservative healthcare categories.
This isn’t your usual case-study fluff. We go full nuts-and-bolts (pun fully intended) on how to write comedy into serious healthcare work. From creative strategy and client buy-in to execution in a conservative market, Alok and Shamrock walk through exactly how they made it work, and how your team can steal the process.
💡 Described as a free masterclass for agencies, this episode offers rare, practical insight into healthcare creativity you genuinely won’t hear anywhere else.
🔗 Watch the Tough Nuts Choir film:
https://www.instagram.com/reels/DRKOE4_Eshg/
View all episodes
By Shaheed Peera
5
33 ratings
⏰ Early Bird Deadline: 06 February
Yes, it’s real. Yes, it’s this Friday.
All key dates and entry details are live on our site.
Best of luck to everyone entering, and thank you for backing work that genuinely changes careers and lives through our Talent & Diversity Fund. Not just shiny trophies. Actual impact.
👉 https://thecreativefloor.com/awards
🗳️ New for 2026: Public Vote categories
Anyone can judge. Literally anyone with WiFi and an opinion.
The big question: does our award-winning jury know better than the internet?
Bold of us to ask. Let’s find out. 📩 [email protected]
🔍 Looking for work?
We’ll shout about you. Loudly.
LinkedIn. Portfolio. Even a voice note ad if you’re feeling chaotic.
🆓 Completely free. 📩 [email protected]
📢 Hiring or promoting something genuinely useful?
Open roles. Services. Opportunities.
No spam energy. Same inbox. 📩 [email protected]
📘 Agency Tales. The book.
100% of profits go straight into our Talent & Diversity Fund.
👉 https://awards.thecreativefloor.com/agency-tales
🎙️ This episode
This week, we’re heading to Dubai (because apparently everyone else is) to unpack one of the most talked-about healthcare campaigns of the past year.
We sit down with Alok Gadkar, Co-Founder, CEO and Chief Creative Officer of Tuesday, alongside Shamrock Nevis, Senior Creative Director, to break down their bold Harley-Davidson collaboration tackling testicular and prostate cancer awareness in the UAE.
Yes. Really. 🏍️🎶
They brought together a group of real Harley riders to form the Tough Nuts Choir, creating a film that somehow balances comedy with cultural sensitivity in one of the region’s most conservative healthcare categories.
This isn’t your usual case-study fluff. We go full nuts-and-bolts (pun fully intended) on how to write comedy into serious healthcare work. From creative strategy and client buy-in to execution in a conservative market, Alok and Shamrock walk through exactly how they made it work, and how your team can steal the process.
💡 Described as a free masterclass for agencies, this episode offers rare, practical insight into healthcare creativity you genuinely won’t hear anywhere else.
🔗 Watch the Tough Nuts Choir film:
https://www.instagram.com/reels/DRKOE4_Eshg/