It's no secret that being an indie game developer is really tough right now and the chances of your game just being profitable, much less a hit is far from a guarantee. However, for all the hand wringing we see about the indie game space and especially, the increasing trend of devs blaming their potential customers for their failures, I think a lot of developers approach the selling and promotion of their games with a naive mindset that quality is all you need to make a game sell. I discuss this and how just being good at making games is only one part of the equation of getting people to buy them.