Peter Mahoney is dubbed the NerdCMO. He's a former Chief Marketing Officer of a well known technology company and he's currently serving in the capacity as CEO of Plannuh after taking two years to found the company. Plannuh is a SaaS tool for marketing budgets that aims to track results versus targets. Peter joins Chase Raz to talk about Plannuh from the perspectives of functionality and development. They also talk about common startup issues, such as other people hating the name of your company.