Torsten Mueller-Klockmann is the Marketing Science Lead for the DACH region at Meta where he has been for the past 7 years. Before Meta, Torsten was an entrepreneur and pioneer in the user experience research tech space having founded SirValUse which was purchased and integrated into GfK.

That’s not all, though. Torsten was a shredding guitar player in a band called The Crunch who played their brand of pop punk/metal/funk-inspired jams around Hamburg, Germany.

Torsten shares his journey through analytics+music, his take on the future of research panels and the records he’d take with him if stranded on a desert island.

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