The Creative Floor Awards

Episode 95: Health Down Under


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🏆 Next Creative Floor Awards Deadline: 06 March
📅 Full dates and entry details: https://thecreativefloor.com/awards
Best of luck to everyone entering, and thank you for supporting work that changes careers and lives through our Talent & Diversity Fund.

🗳️ New for 2026: Public Vote categories
Anyone can judge. Literally anyone.
The real question: does our award-winning jury know better than the internet? We’re about to find out.

🔍 Looking for work?
We’ll shout about you. Send us your LinkedIn, portfolio, even a voice note ad if you’re feeling brave. And we'll add it to our next episode.
🆓 Completely free.
📩 [email protected]

📢 Hiring or promoting something useful?
Open roles, services, or opportunities welcome.
👂 Same email. Same ears.

📘 Agency Tales: The Book
Available here 👉 https://awards.thecreativefloor.com/agency-tales

🎙️ G’day 🇦🇺 The Creative Floor Awards heads to Australia

Yes, we’ve gone to the land of Crocodile Dundee, Neighbours, and a shrimp on the barbie. We sat down with Hugh Fitzhardinge (Ward 7), Ryan Wallman (Wellmark), and Tobe Pickford (The Health Army) to shine a spotlight on the Australian healthcare advertising market.

🥊 It might be smaller than some, but historically it’s punched well above its weight.
 This is the country that gave us Dumb Ways to Die, Check Your Date Mate, Meet Graham, and countless campaigns that quietly (and sometimes loudly) changed health comms forever.

🔍 We get behind the famous projects, the lesser-known ones, and the very Australian way of making healthcare work actually land. Hear what’s happening in the market right now, where it’s heading, and what the rest of us could probably steal.

📖 Along the way, the lads share some legendary Australian advertising stories you almost definitely haven’t heard before… worth the listen for those alone.

⚠️ Fair warning: there is a lot of swearing in this episode.
🍺 That might be the beers.
🤷 Or maybe it just doesn’t count as swearing in Australia. Unclear.

🍻 Grab a drink, stick your headphones in, and pretend you’re sat with us down the pub.

Not all awards are created equal.
🔗 Links mentioned in the episode:
Dumb Ways to Die: https://www.youtube.com/watch?v=IJNR2EpS0jw&list=RDIJNR2EpS0jw&start_radio=1
Meet Graham: https://www.youtube.com/watch?v=8YyWbOAu6S8
Seat Belt Safety: https://www.youtube.com/watch?v=-1q4yVA71Xo

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The Creative Floor AwardsBy Shaheed Peera

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