On this week's episode presented by Busey Bank, I'm joined by someone who’s not just built a brand, but helped shape the identity of a city.

Aaron Park is the founder of Arch Apparel, a streetwear company rooted in St. Louis pride and creative grit. Born in Melbourne, Australia, Aaron came to Missouri for college and never looked back. Over nearly a decade, he’s turned Arch into a cultural staple—navigating shifting fashion trends, economic headwinds, and the emotional rollercoaster of entrepreneurship.

In this episode, we dive into what it means to lead a creatively driven business, how mental health ties so intimately with small business ownership, and why Aaron believes small businesses can—and should—play a role in civic transformation.

#stlouis #apparel #civicpride #australian #entrepreneuer