Music has a great influence in our lives, and more often than not, it is a subconscious powerful influence that guides our behaviors and actions. Whether it is played during physical shopping time or the sound we hear from live streams during online shopping, music is a vital marketing tool to businesses. As such, how do businesses decide on the kind of music to play at their premises? We chat with Dr Joanne Yeoh who did a research study on the impact of musical fit in shopping behavior, focusing very much on cafe businesses. 

This episode was recorded at Studio 21:05.