In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview David Palmer, founder of Bernoulli | Locke. Fisher and Russo also discuss the National Football League’s new deal with YouTube for NFL Sunday Ticket, the sale of the National Basketball Association’s Phoenix Suns and Women’s National Basketball Association’s Phoenix Mercury to Mat Ishbia, the appointment of Charlie Baker to lead the National Collegiate Athletic Association, the sports advertising and sponsorship market during the first quarter of new year, and the 2023 CES.