Krista speaks with Helen Yu, the founder and CEO of Tigon Advisory, which specializes in driving growth and increasing profitability for tech companies. Helen reveals how her journey to scatter her grandmother’s ashes on Mount Everest taught her several important lessons about business and inspired her to write her recent book, Ascend Your Start-Up: Conquer the 5 Disconnects to Accelerate Growth. Helen advises business owners who want to scale their companies to think long and hard about what they want to achieve and why they want to achieve it. She also stresses the importance of preparing for the task ahead, building a reliable team, crafting a brand with clearly defined values, and celebrating the wins along the way. Her tagline is “growth thrives at the intersection of technology and humanity,” and she firmly believes that positive social impact is just as important as financial profit.

Links from Episode: 

Helen’s Book: https://www.amazon.com/Ascend-Your-Start-Up-Disconnects-Accelerate-ebook/dp/B08Z5TBC3S

Helen’s Twitter: twitter.com/yuhelenyu

Helen’s LinkedIn: linkedin.com/in/tigonhyu

Helen’s YouTube: https://www.youtube.com/channel/UClZX2qjIQaEgjUnOMycBDog

Tigon Advisory: tigonadvisory.com

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