You’ve always heard that first impressions matter, but this goes far beyond dressing to impress, shaking hands, and maintaining eye contact – especially for small business owners. This week, Cameron will be talking about effective branding and how it’s more than just having a good logo. What can be boiled down to “a promise you make (and keep) to your customers,” branding involves authenticity, time, putting your best foot forward, perfecting your culture, and so much more. Join the entire BullCast team as they take a deep dive into this intangible yet imperative concept. We’ll be answering questions such as: What is branding and why does it matter? How does branding differentiate from marketing? What is a brand “voice” and how can you harness yours? As Amazon’s founder Jeff Bezos once said, “your brand is what others say about you when you’re not in the room.”

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The List: 10 Steps to Grow Your Brand

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Hashtags of the week: #Branding #Marketing #Logos #SmallBusiness #Voice #BecomeTheMedia #Authenticity #GrowYourBrand #BeHuman

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