What's happening, what's happening?! Welcome back to the show!

Today we've got a special in-studio guest—Adam Gunn, COO of NoCap Sports—to talk about how NIL (Name, Image & Likeness) is transforming college athletics and why NoCap is changing the game for universities, athletes, and businesses alike.

We dig into:

✅ How NoCap is solving the donor fatigue problem for universities

✅ Why their innovative B2B model is creating sustainable athletic funding

✅ The behind-the-scenes challenges NIL has created for coaches and school

✅ How businesses can partner to support universities while saving money

✅ Why athletes must think like brands—and how social presence impacts deals

We also talk about Florida State, Louisville, Oklahoma State, and South Carolina, plus smaller programs like Nicholls State that are proving community buy-in can level the playing field. From car dealerships to credit card processing, NoCap is building win-win partnerships that fuel championships.

🔥 CHALLENGE: Whether you're a business owner, alum, or fan—ask yourself: Are you supporting your university in ways that create lasting impact? Explore partnerships instead of just donations.

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