When branching out to reach our goals, it's easy to forget that adversity is part of the process. Whether you are striving to be a better student athlete or starting a small business, you are sure to face your share of adversity. This week, Aaron invites LaShuan Bryson, chief merchandising officer and owner of Bryson Reid, a women's apparel and accessories store located in Bayside, Wisconsin. They discuss the unique challenges she faced while running a brick and mortar store during a global pandemic and how she goes out of her way to meet the needs of her customers. Have a question for Aaron? Be sure to reach out at anhourearlyllc.com.