Summary

Lisa Ekeroth is a human rights advocate and abuse survivor who is passionate about the use of communication via intentional language practices as a vehicle for healing the human race. Lisa currently works as a clinical workflows consultant for Ritten, a venture-backed EHR startup. She comes on the show to talk share her wisdom on SDR development, what effective sales leadership looks like, why empathy in the workplace is important, and so much more. Stay tuned!

EHR and Ritten 101

• The concept of electronic health records has been around for a while and Ritten is specific to behavioural health, mental health, and addiction treatment.
• EHR spans all types of healthcare.

Eliminating Podcast Traumatic Bad Job Syndrome

• Recruiting new salespeople in SDR positions can be a daunting task but the most important part of managing is helping them sell and coaching them through problems.
• 2 or 3 months of not hitting quota shouldn't dictate if an SDR is good or not for the organization. A good sales manager doesn’t typically use quarterly trends to determine a salesperson's performance; the same should apply to SDR development and sales development in general.

Systemizing Great Sales Management/Leadership

• It’s a constant struggle for most sales organizations to build a culture where managers are accommodating to their teams regarding failure and making mistakes. It should be a norm that all managers adhere to.
• Getting rid of a salesperson after investing in their recruitment and professional development should not be done hastily.

Connection and Empathy in the Workplace

• When she started out in her last sales role, she devised a plan specific to how she would deal with all the triggers that could negatively affect her performance.
• She had two journals with her daily, one for work and one for personal use. The journals acted as a hedge for her to vent when she was triggered by anything or anyone.
• It’s critical for sales leaders to be empathetic towards their salespeople because it builds a trusting culture and salesperson is inspired to perform to the best of their ability.

A Career-Changing Discovery

• Learning to trust her workmates to support her when needed was quite a journey for her.
• She learned to focus less on the kind of product she wanted to sell or market she could sell in, and more on being in a conducive work environment with a great culture.

Communication Practices

• Through a course she’s been doing for her own personal development called “The Authentic Life Course”, she’s been able to fulfil her goal of building skills around authentic communication. 
• She’s learned how to engage with others openly and examine challenging questions. That has enabled her to hold space and have insights into her relationship with her job and how she executes her goals.

Resources

• Outreach.io

Connect With Lisa Ekeroth

• LinkedIn

Connect With Evan

• LinkedIn
• Twitter

Connect With Ryan

• LinkedIn

Connect With OSoS

• Instagram
• LinkedIn
• Twitter