🏆 The Creative Floor Awards – First Deadline is this Friday: 06 March
📅 Full dates and entry details: https://thecreativefloor.com/ 
Best of luck to everyone entering, and thank you for supporting work that changes careers and lives through our Talent & Diversity Fund.

 📢 Hiring or promoting something useful? Get it heard on the next podcast. 
📩 Contact: [email protected]

💡 Mentorship
Feeling stuck? The greatest creatives never do it alone. Get support with self-confidence, personal branding, award case films, career development, presentation training and much, much more. For full details visit: https://thecreativefloor.com/mentorship

📘 Agency Tales: The Book
Available here: https://thecreativefloor.com/agency-tales 

WIN a limited edition signed screen print of the book cover with every purchase. 🎁 Details: https://www.instagram.com/reel/DUshGDSjNNh/?

📚 Brand New Masterclass: ‘The Common Sense Guide to Advertising’ by Steve Hudson Founder of The Power of Advertising. Available from 3rd March. To book an in-person/virtual session or to pre-order the online film visit: https://thecreativefloor.com/masterclass

🎙️ This Episode: Never Finished
We head to New York to sit down with Susan Credle, whose 40-year career in advertising is exceptionally rare. From starting as a receptionist at BBDO to becoming Chief Creative Officer at Leo Burnett Chicago, then FCB, and eventually executive leadership at IPG, she helped turn FCB into the USA’s most creative and award-winning agency. Few in the industry and even fewer women have achieved what she has.

What you’ll get from this episode:
• 💡 Leadership lessons – How to inspire teams and build a culture that delivers industry defining work
• 🎯 Creative excellence – Insights on keeping creativity and values at the heart of your organisation
• 🚀 Career guidance – Tips from a 40-year career in advertising that few have matched
• 🛠️ Overcoming obstacles – How Susan navigated a male-dominated industry
• 📚 Stories and insights – Behind-the-scenes moments from BBDO, Leo Burnett, FCB, and IPG
• 🌟 Masterclass in empathy – Leading with understanding and how to build connection
• 👀 Inspiration for creatives – Practical takeaways for anyone aiming to level up in their career
• 🤝 Mentorship perspective – How other industry legends influenced her journey, including Cindy Gallop and Carter Murray

Whether you’re looking for inspiration, career guidance, or a window into the mindset of one of advertising’s most formidable figures, this episode delivers it all.

Not all awards are created equal.

🔗 Links mentioned in the episode: 

Tootsie Roll: https://www.youtube.com/watch?v=O6rHeD5x2tI

Coca Cola: https://www.youtube.com/watch?v=ib-Qiyklq-Q&list=RDib-Qiyklq-Q&start_radio=1

All State Mayhem: https://www.youtube.com/watch?v=vtP-S9OS0o0

Secret Deodorant, Mean Stinks : https://www.youtube.com/watch?v=kNepyGiNGTI